Basic glossary in Marketing

19 Marketing terms

My name is Abderrahim Bencherifa, I am in business management. I am doing this glossary to help people who are not good at French to be able to see some words in bussines in English.

Blogger
Noun
A professional blogger is someone that makes their living blogging. Whether they monetize their blog through ads, products, coaching, or some other paid offering, blogging is their full-time job. These are the key ways that online businesses can make money
Example: blogging combines a personal Web page with tools, specifically blogrolls and TrackBacks, to make linking to other pages easier - A blogroll is a collection of links to other weblogs, whileTrackBack is a system implemented by many blogging tools, including Movable Type and WordPress, which allow a blogger to check who has seen the original post and who has written another entry concerning it - The system works by providing an alert between blogs.
fr: blogeur
contractor
noun
a person or company that undertakes a contract to provide materials or labor to perform a service or do a job.
Example: Consultation is suggested with regards to the amount of overtime that is to be taken and whether it should be voluntary or compulsory. h) contractor Strategy It is suggested that only the training for team leaders should be contracted out.
fr: entrepreneur
credit card
Noun
a small plastic card issued by a bank, business, etc., allowing the holder to purchase goods or services on credit.
Example: Olins, W. (2002) 'Trading Identities'; It is observed that no matter what corner of the globe, who did not want a Visa credit card, a bottle of Pepsi , a pair of Levi's jeans or a Big Mac from McDonald's?
fr: Carte crédit
Customer
Noun
a person or organization that buys goods or services from a store or business.
Example: If a customer is charged sixty pence for their purchase and gives the cashier one pound, the cashier may use their associative system to draw from their knowledge and automatically provide the answer of forty pence change.
fr: Client
debts
noun
something, typically money, that is owed or due.
Example: Particularly for small companies, the effects of the floating charge holder enforcing their rights would be disastrous - a likely consequence is the cessation of business if the charge is turned into a fixed charge e.g. over the company's book debts, which deprives the company of its cash flow.
fr: dette
Delivery
Noun
the action of delivering letters, packages, or ordered goods.
Example: Are there any hidden, extra costs involved such as a delivery charge?
fr: Livraison
Discount
noun
a deduction from the usual cost of something, typically given for prompt or advance payment or to a special category of buyers.
Example: The 30% discount will reduce the price of yarn to £14.70.
fr: Rabais
e-commerce
noun
the activity of buying and selling, especially on a large scale.
Example: Cryptography is fundamental to how we use the internet and to modern e\-commerce, for example anyone who has ever bought or sold something online has had their credit card details encrypted.
fr: commerce électronique
human ressources
noun
the department of a business or organization that deals with the hiring, administration, and training of personnel.
Example: A staff that gives you training before you start working for a company
fr: Ressource humaine
inflation
noun
Excessive increase in payment instruments (banknotes, capital) leading to higher prices and a depreciation of the currency
Example: There seems to be a trade-off between unemployment and inflation, which implies that real wages are countercyclical.
fr: inflation
investment
Noun
the action or process of investing money for profit or material result.
Example: The TNC's can pick and choose where they want to invest, and so many governments in LEDC's will offer them ways to cut their costs in order to attract investment.
fr: Investissement
Loss
noun
an amount of money lost by a business or organization.
Example: This takes us further on to the main intuition behind the model, which is that paying a wage above the market clearing wage acts as a disciplinary device to prevent workers from shirking and to incur a loss for them by being caught exerting too little effort.
fr: Perte
manufacturer
noun
a person or company that makes goods for sale.
Example: Furthermore, there was an increase in the percentage of ergonomic keyboards shipped to OEM's (Original Equipment manufacturer, the commonest distribution channel) from 1.2% in 1995 to 9.7% in 2000.
fr: Manufacturier
Marketing
noun
Set of techniques aimed at commercial strategy and in particular market research
Example: This mindset also promotes a sense of rivalry between departments, similar to the 'typical' conflict between manufacturing and marketing (Shapiro, 1977).
fr: Marketing
merchandise
noun
goods to be bought and sold.
Example: All three distribution channels are being utilised, mass merchandise, specialist and department stores No outstanding loans or R&D projects Advertising accounts for approx. 60% of budget Operating solely in Sonites market Suggested Future Plans: Increase advertising of SULI by 20% Increase Sales Force by 30 R&D possibility of entering Vodite market Lower production levels to reduce inventory Marketing Strategy Lessons Learnt: Carry out detailed analysis of market before launching R&D projects.
fr: marchandise
Money
Noun
a current medium of exchange in the form of coins and banknotes; coins and banknotes collectively
Example: Naylor states that 'money from the 'cash cows' provides investment' into the product.
fr: argent
protectionism
Noun
the theory or practice of shielding a country's domestic industries from foreign competition by taxing imports.
Example: All such schemes act as a form of protectionism, in which a unique form of exchange can only be used in a clearly defined local area with the aims being: to encourage money to remain in the community, to reduce the communities' vulnerability to speculative investment and more generally to restore a sense of social embeddedness.
fr: protectionnisme
Transaction
Noun
an instance of buying or selling something; a business deal
Example: The idea of it as a business transaction is exacerbated by comments from characters throughout the play.
fr: Transaction
warehouse
noun
a large building where raw materials or manufactured goods may be stored before their export or distribution for sale.
Example: Slack et al, (2004), Operations Management , pg 72 The stock system is heavily reliant on the suppliers to deliver their own service effectively and last year a fire at the warehouse of the bread supplier resulted in no bread being available at the store for two days.
fr: entrepôt